Kentucky Derby 2025 Logo. The official kentucky derby 151 mint julep glass was unveiled monday by churchill downs and is now available for presale at www.kentuckyderbystore.com. This was the era of colorful logos, with bright, bold typography and detailed imagery of jockeys on horses.
Since the 127th running of the derby in 2001, branding agency mogosme has designed the logos that are tied to each event. The kentucky derby lasts only two minutes, but the branding process that leads up to those two magnificent minutes begins eleven months before with the unveiling of a logo.